Most people listened to 4:44 and only heard Jay-Z’s apology to Beyonce and his confession of adultery. But some people have listened further and heard his message about bringing financial stability to the black community. One of those people is Ash Exantus AKA Ash Cash, an celebrity life coach/radio host/personal financial expert turned author.
Cash has written a book titled The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle. The book is based of the financial teachings that Jay-Z lays out in his latest album.
Cash wanted to provide a more detailed game plan on how to provide financial stability to the black community through the words of one of it’s heros. In an interview with HipHopDX, Cash explains his decision to write this book.
“My inspiration for the book was that JAY was giving so much knowledge about how you can become financially free … as an individual as well as how we (as a culture) can break the cycle of poverty in our community, because some of the concepts may be new to some of us, I wanted to expound more on the blueprint that JAY gave us (pun intended). In essence, JAY gave us the ‘what.’ My goal with the book was to give the ‘how.’”
If you want to purchase The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle you can can get it here.