Rick Ross, The Dream and Lenny S have all joined forces to find the next superstar.
Rick Ross is the mastermind behind the platinum-selling label, MMG. The Dream probably wrote one of your favorite singer’s famous love songs. Then we have Lenny Santiago, better known as “Lenny S,” who is currently holding things down over at Roc Nation. Together the trio is more than qualified to take on this position. The new VH1 Show Signed is a reality styled music competition.
The show will follow upcoming rappers and singers as they develop over the course of each show. The artist will undergo training, workshops, and auditions to see if they have the juice or what it takes to be a STAR. With the help of the moguls they will be critiqued on their ability to perform in front of a live audience, write 4 songs in less than 24 hours, and define their brand. Heavy hitters like Meek Mill, DJ Khaled, and Bangladesh will assist during the process. The end result is for one lucky artist to gain a record deal with either Maybach Music, Radio Killa Records, or Roc Nation.
The series premieres July 26th at 9/8 central on VH1