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Tidal Teases 4:44 Film During NBA Finals

Posted on Posted in Daze Summit, DAZE SUMMIT BLOGS

So our answers to this mysterious 4:44 advertisement are getting closer to a conclusion.

During Game 3 of the NBA Finals, a trailer aired for a film titled 4:44. The hazy black and white clip features Academy Award winner Mahershla Ali throwing jabs at a punching bag, while actor Danny Glover coaches him. At the end of the clip, the credits tell us that Lupita Nyong’o is also starring in the film. Although the clip doesn’t give much information, it does appear to be a Tidal exclusive in partnership with Sprint. Earlier in the week, fans were speculating the mysterious advertisements to be a possible Jay Z album. No further information regarding the film has yet to be released.

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